Client: Ruta Chapultepec / Ruta Providencia
Ruta Chapultepec and Ruta Providencia are part of a network of directories that promote businesses and recommend restaurants, cafes, bars and cultural spaces.
To complement the printed directories, we created a digital platform that, beyond being a simple online version of the directories, includes the recommended business in a communication channel with an editorial line.
A web site was created with a microsite for each business and a blog where events and products related to the day to day living in the areas of Chapultepec and the providencia in the city of Guadalajara are reviewed.
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