Design Within Reach
Tipo de Proyecto:
Informative Pages
Ubicación: CDMX, Guadalajara y Monterrey
Industria:
Furniture
Año: 2023
Webpage for Design Within Reach México (DWR México), a renowned international brand of designer furniture. The site was created maintaining consistency with the visual identity of their U.S. website, while thoughtfully adapting it for the Spanish-speaking audience, ensuring the experience reflects the brand’s values in a local context.
The site showcases its catalog of iconic furniture and offers key sections such as monthly promotions, digital catalog downloads, and an Instagram integration to strengthen its online presence.
For this project, front-end development technologies were implemented, combined with WordPress for content management. Figma was used for creating the visual design, maintaining consistency with the U.S. page. The structure is fully responsive, ensuring that users enjoy a seamless experience on any device, both mobile and desktop.
An analysis of user needs was conducted, prioritizing content simplicity and accessibility. Sections such as product categories, tables and chairs, and modern design styles were optimized to offer an intuitive experience. Quick access to locations and catalog downloads was also considered, enhancing the site’s efficiency and user experience.
The page also integrates a real-time Instagram feed, allowing users to connect with the brand through visual content. Additionally, a "Design Icons" section was included, highlighting the brand’s iconic products. The final design reflects DWR's global heritage, adapted to the needs and preferences of the Mexican market.
