THE MODERN AGE
Project: Branding design and brand development.
Location: Jalisco, MX
Industry: Textile/Retail
Year: 2019
Brand development and branding design for The Modern Age, a clothing brand that fuses art and style in each of its designs.
IDENTITY MANUAL
We took the essence of the brand and created an identity manual with all the graphic elements needed to stand out from the rest, such as; color palette, typography, logo, among other important elements of the identity.
The Modern Age is a fashion brand based in Jalisco, Mexico, that seamlessly blends art and style in each of its designs. In 2019, Selfish undertook the brand development and branding design for The Modern Age, creating a comprehensive brand identity manual encompassing elements such as color palette, typography, and logo design. The project also involved crafting unique t-shirt designs that prioritize the client’s vision of fusing culture, art, and history. To enhance the user experience, customized packaging was designed to reinforce the brand’s presence, with various presentations tailored to the quantity and style of the ordered garments.
